Our Story

Our Mission

At BROW AID our mission is to revolutionize the way you experience brow care and styling. With over 17 years of expertise as a brow master & international brow educator, i have harnessed that in-depth knowledge to create luxury brow products that not only style but also treat and care for your brows. We understand the unique needs of brow enthusiasts, and our meticulously crafted collection is designed to empower you to recreate perfect brows in the comfort of your own home. We believe that beautiful brows are not just about aesthetics; they are a reflection of self-care and confidence. That's why our luxury brow products are formulated with the finest ingredients, carefully selected to nourish and enhance the overall health and well-being of your brows. - Kim O' Sullivan

Kim O'Sullivan Creator and Master Brow Stylist

About Kim

With over 20 years in the beauty industry, Kim has revolutionised the brow business within Ireland by bringing HD Brows to the forefront and more noticeably by being the first to bring Phibrows Microblading to our
shores. Having being bestowed with the title of Phibrow Master, this enabled Kim establish the PhiAcademy, Ireland’s first elite Microblading Training Academy.

Kim is the winner of numerous awards and accolades; Image Magazine “Best Makeup Artist 2014“, Image Magazine “Best Brow Artist 2015”, Image Magazine “Best Brow Artist 2017”, IMAGE ‘creative business woman of the year 2019‘ . New founder 2023 VIP business awards & brand launch 2023 IMAGE. Celebrity clients include Pippa O’Connor Ormond, Amy Huberman, Louise Cooney, Rosie Connolly, Vogue Williams . Samantha Barry, Sabina Higgins and Brian Dowling,