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20+ years of award-winning brow expertise.

BROW AID
LASH LAB

Lash Restoring Mascara

BROW AID

The Brow Blueprint®

The high-performance brow tool

BROW AID

BROW BOOST

Multi-Stroke Marker

BROW AID

ILLUMILIFT

Eye & Brow Hydrogel Mask

BROW AID

BROWTOX

Supreme Hold Clear Brow Gel

Healthy Brows First
45,000+ Happy Customers
Exceptional Quality & Performance
Free Delivery over €50
Award-Winning Products

Award Winning Brow Aids

The Definer Micro Tip Pencil

Regular price €28.00 EUR
Sale price €28.00 EUR Regular price


  • Dual ended brow framing tool
  • Thin tip pencil for precision application
  • Slim tip allows you mimic hair strokes
  • 3 universally flattering shades
  • Anhydrous = without water; made with lipo raw materials. This means that it has naturally a good adherence on the skin
  • Universal highlighter - helps to lift, define and enhance your brows
  • 100% Clean & cruelty free ingredients

The Hero: Tinted Brow Mascara

Regular price €29.00 EUR
Sale price €29.00 EUR Regular price


  • Long wearing
  • Precision applicator
  • Buildable formula
  • Hair fixative – for exceptional staying power, fixing the hair in place.
  • 100% Clean & cruelty free ingredients

• Pregnancy safe

• Made In Italy

BROW BOOST multi stroke marker

Regular price €18.00 EUR
Sale price €18.00 EUR Regular price

* it’s important to note that with a brow pen such as this you must clean the brush tip regularly to ensure product flows efficiently. Please see full care instructions below 

Brow Boost features a precision-engineered multi stroke tip, developed with macro-lens technology. In one effortless sweep, it creates hyper-realistic, featherlight hair strokes, replicating the natural look of real brow hairs — instantly and seamlessly.


The Next Generation of Brow Technology

Unlike traditional brow pens, Brow Boost Multi-Stroke Marker was built specifically for sparse or hairless areas. The breakthrough triple-tip design delivers multiple fine lines at once, without skipping or bleeding. The result? A natural-looking brow, even where there is no hair to anchor pigment.

Key features include:

  • 18-hour wear with a smudge-proof formula
  • Waterproof
  • Post-chemotherapy and post-partum safe
  • Available in three flexible, stretchable shades designed to adapt to multiple tones
  • Mimics natural hair for a microblading-like effect without the commitment
  • Ideal for use through the hair line / patchy beard 


Masterstroke Brow Trio

Regular price €32.00 EUR
Sale price €32.00 EUR Regular price

A Multi Award Winning 3-in-1 longwear eyebrow filler to achieve your perfect brow look. This multitasking product has a brow micro pen to fill, waterproof retractable pencil to shape & shade and brow brush to blend and comb style your eyebrows. The brow brush blends, combs and shapes your eyebrows. The waterproof flat tip eyebrow pencil shapes & shades allowing you in gaps where desired. The sheer liquid ink micro-liner fills your brows precisely by creating hyper realistic hair-like strokes for a Uber natural, fuller result with lasting results.

BROW AID

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Everyday luxury for your brows, Created by multi award-winning Brow Master, - Kim O' Sullivan

Kim O'Sullivan Creator and Master Brow Stylist

Why BROW AID is different

We began with expertise.

Every product has been developed from years of working with real clients, understanding every brow concern, and knowing exactly what people need to achieve beautiful results with confidence.

Rather than following trends, BROW AID creates timeless brow essentials that are intuitive to use, perform exceptionally, and genuinely improve the everyday brow experience with products that:

  • Shape and define effortlessly
  • Create naturally polished brows
  • Support healthier-looking brows
  • Simplify your daily routine
  • Deliver exceptional performance
  • Suit every skill level
  • Designed to address every brow concern
  • Professional results with everyday ease
See The Range
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Learn With Us

Explore our collection of tutorials, step-by-step guides, and favourite tips and tricks. Whether you’re discovering brow products for the first time or refining your technique, we’re here to help you feel confident every step of the way.

View Tutorials

In The Press

"This brow gel is a game changer & that's coming from a girl who's never fussed by brow gels."
"BROWTOX is a hidden gem that comes tried and trusted by several notable make-up artists"
"Beauty: The Irish brow brand that should be on your radar"
"Brow Aid owner and founder Kim O’Sullivan, of Dublin Makeup Academy, is responsible for the best brows and lashes in Ireland. "
"I feel brows need to be tidy and chic for this look, so if yours are a bit unruly, I’d reach for Brow Aid’s The Brow Blade, created by brow queen Kim O’Sullivan"
"Brow stylist Kim O’ Sullivan, purveyor of excellent brows for over 20 years, has poured her expertise into three brow styling staples with her brand Brow Aid"
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Loved by global industry icons & celebrities like..

Hung Vanngo, Alex Steinherr, Katie-Jane Hughes, Hannah Martin, Nikki Wolff & Vogue Williams

Katie Jane Hughes

Shop Hero

Nikki Makeup

Shop Definer

Alex Steinherr

Shop Hero

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Hannah Martin

Shop The Definer & Highlight Duo

Hannah wears shade Medium

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Vogue Williams

Shop the Brow Aid Bundle ®

Vogue wears shade Medium